Organic October


Organic October is here! It’s a month of celebrating healthy living, and encouraging Singapore residents to reduce their toxic load by choosing organic products for personal wellbeing and health of the planet.

Organic October runs alongside Breast Cancer Awareness month to further highlight the dangers of toxins in the environment, and retailers of organic beauty and lifestyle products and services have prepared promotions for the month-long campaign.

In 2014, we launched a bold microcampaign titled “Make the Switch” to encourage a change in consumer behaviour. Through our shareable photo campaign, some individuals will be outing some well known brands and products for its not so natural ingredients, and sharing how they have made the switch to safer products. For the duration of October, Singaporeans can Make The Switch by swapping their non-natural/organic product for a discount on an equivalent product at participating outlets.

Last year, several retailers signed on to Organic October and/or Make The Switch campaign and microcampaign respectively:

Retailers which participated Organic October 2014

Retailers which participated in Make the Switch