The Eco Sex Singapore campaign: An interview with Dr. Martha Lee

Dr Martha Lee launched Eco Sex Singapore campaign to encourage Singaporeans to live green from the bedroom and beyond. We recently conducted an email interview with her to find out more about this campaign and what Singaporeans can glean from it.

1. What is the Eco Sex Singapore campaign about, and what does it promote?

Eco Sex Singapore is an online campaign which will run 23 March (Earth Hour) to 22 April (International Mother Earth Day) 2013. I decided on one month because I thought it would be cool to position it on two events 23 March (Earth Hour) to 22 April (International Mother Earth Day) 2013.

Eco Sex campaign’s message is about sustainable living by going green between the sheets and outside of the bedroom. The month brings attention to our relationship with our bodies. Besides addressing what you can do to feel good about yourself, it also highlights positive self-care habits, and includes being savvy about the purchase of personal care items including sex toys and lubricants.

There were two events held in conjunction with Eco Sex:

1)    Launch of Eco Sex – The launch had an open sharing session on Thurs 4 April 2013. We also sold a seashell arrangements at $10 in support of Blooms of Hope, a project under Reach Family Service Centre. This project has a social cause to promote financial self-reliance among low income women.

2)    U4Ria Eco Sex Crazy Hour – Too shy to go to a sex shop alone? Nothing beats being able to look, ask and feel a product before buying. I was on UR4ia only on Sun 7 April, 11 – 12p.m. to help answer sex toys questions and assist people interested in their Eco related queries.

2. The environment isn’t always associated with sex. Why did you decide to run this month-long campaign?

As a sexologist, I often get asked about what sexual aids, such as lubricants and sex toys, are safe for the body (including from people who have illnesses, are sensitive, are vegans etc). I get asked the same even by those who have never used any of these products before. Upon probing, I realised their concerns were not just about the environment but the effects to their bodies. I recognised that I actually knew very little and that I needed to get more information and knowledge not just for my work but for myself because our ethics and values does not and should not stop short of the bedroom.

 3. What can readers expect to find out from the Eco Sex campaign?

Readers can expect to be exposed to be myriad of topics from vegetarianism, animal cruelty, insights from different personalities on what is eco-friendly and also tips on how to be more eco conscious, to videos where I talk about some eco-friendly sexual aids. This is the general outline of the message each day:

Every Monday – Video of the Week

Every Tuesday – Exposed

Every Wed – Personality Interview

Every Thursday – Company/ cause profile

Every Friday – Sexual enhancement

Every Sat – Recipes provided by Olivia Choong

Every Sunday – Just for fun: random.

4. Where can we go to find out more information and support your campaign?

You can subscribe to Eco Sex here –

You can join my Eco Sex Facebook page here –

5. What do you hope to see at the end of your campaign?

I am one person and I believe that it is possible for change to happen even with one. I believe my intention to raise more awareness about the environment and its influence or impact to our bodies and sexuality will translate to more positive actions in the daily lives of more people over time. I aim to have more subscribers so that I can reach more people over time.

As of 15 April:

75 people for Eco Sex daily enewsletters during campaign period

109 subscribers for Eco Sex Facebook page

6. Are you hoping to run this campaign regularly?

I will continue to update the Eco Sex Facebook page including resharing the events that many environmental groups and activists are already running.

I have decided to run Eco Sex again next year and will decide on the dates and extent at a later time.

6. Do you have any tips on how we can be green between the sheets?

Get educated – Develop a curiosity about what materials or ingredients go into the products you use in the bedroom. They can range from soap, candles, fragrances to lubricants and sex toys. You can google names you are unfamiliar and get educated gradually.

Start by asking – Ask the right questions when making purchases, say in a sex shop. Ask for eco-friendly products – environmentally friendly and body safe. Do not be afraid to walk away and do more research before deciding to make your purchase.

Choose – Choose what feels right to you. There is no need to go into paralysis with too much analysis. We make the best decisions for ourselves at any given moment with the information and knowledge we possess.

Notice – When using your eco-friendly products - sex toys, lubricants, lingerie, sheets and like – notice how it makes you feel. When you begin taking greater care of yourself and this extend to caring to our environment, it feels good. This alignment with who you are – inside and out – is what I am talking about. Repeat process.

We’d like to thank Dr. Martha Lee of Eros Coaching for sharing details of her campaign with us.

OLYMPUS DIGITAL CAMERADr Martha Lee is Founder and Clinical Sexologist of Eros Coaching, a sexuality and intimacy coaching company in Singapore. She is a certified sexuality educator with AASECT (American Association of Sexuality Educators, Counselors, and Therapists), as well as certified sexologist with ACS (American College of Sexologists). She holds a Doctorate in Human Sexuality from Institute for Advanced Study of Human Sexuality as well as certificates in practical counselling, life coaching and sex therapy. She is available to provide sexuality and intimacy coaching for individuals and couples, conduct sexual education workshops and speak at public events in Asia and beyond. For more, visit


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